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Pepsi unveils apple pie cola in time for Thanksgiving

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Apple pie Pepsi (Credit: Pepsi/CNN Newsource){ }

WASHINGTON (SBG) — "Baking not your forte?" That's fine, according to Pepsi which is offering a limited-edition apple pie-flavored cola just in time for Thanksgiving.

Pepsi's latest invention is designed to taste and smell like a freshly-baked apple pie, with warm notes of cinnamon, crisp apples and a buttery crust, according to a press release. The carbonated treat even mimics the texture and mouth-feel of apple pie.

Unfortunately, not everyone can get their hands on a bottle. Pepsi announced it will be giving it away to fans who post a photo or video of their most epic baking fail on Twitter or TikTok. Contestants should use the hashtag #PepsiApplePieChallenge.

Pepsi will choose the best baking fails and send the winner a 2-liter bottle of apple pie cola.

"Failing at baking - especially this year - is nothing to be ashamed of, and we’re celebrating those amateur bakers that are truly trying their best during a unique holiday season," said Todd Kaplan, Pepsi's vice president of marketing.